Playbook 01  ·  Available Now

Stop managing by instinct.
Start leading with a system.

Most technical professionals step into management without anyone explaining what the job actually is. Not because they weren't ready — but because the operating system for leading people was never handed to them.

This playbook gives you that system — so that in 90 days, you know your team, you've redefined your role, and you're leading with intention instead of instinct.

The C2P Foundation Protocol  ·  PDF
IC to Manager Transition: Your First 90 Days
8 frameworks 4 phases 90-day protocol
$27 Introductory price  ·  one-time purchase Get the Playbook →
🔒 If you don't find at least one framework you can apply immediately, email me for a full refund.
58%
of new managers receive no management training at all
CareerBuilder
60%
of new managers underperform in their first two years
CEB / Gartner

Who this is for

If any of these sound familiar, this was built for you.

✓ You were promoted because you were excellent at execution — and now you're not sure what excellent looks like for a manager
✓ You keep jumping back into IC work because it's faster than delegating — and you know that's a problem but you don't know how to stop
✓ You're giving feedback, running 1:1s, and setting goals — but you're not confident any of it is actually working
✓ Your team seems fine on the surface, but you sense they're more dependent on you than they should be
✓ You've read management books, watched talks, taken courses — and still feel like you're figuring it out in real time
✓ You want a real system — not more theory, not motivational frameworks, not content written for people who came up through business school

What's inside

Four parts. The complete foundation for your first 90 days.

01 /

The Core Shift

Understand what actually changed about your job — and why your IC instincts are working against you.

  • The IC-to-Manager identity shift — what to stop, start, and reframe
  • The 80/20 Time Audit to see where your time actually goes
  • The Stop Doing List — what to transition off your plate and how
  • The most common early mistakes and how to avoid them
02 /

Know Your Team

Build a real picture of who you're managing before you delegate, develop, or direct anything.

  • The Team Map — strengths, development areas, capacity, and motivations
  • How to identify ownership gaps and bottleneck dependencies
  • Running effective 1:1s — the 70/30 rule and 10 questions that surface what's really happening
  • Matching tasks to team member readiness
03 /

Build Trust

Establish the credibility and psychological safety your team needs to follow your lead.

  • The trust-building behaviors that compound over time
  • Consistency, transparency, vulnerability, and care in practice
  • How to have honest first conversations with your team
  • Managing former peers without losing relationships
04 /

Your 90-Day Plan

A structured week-by-week roadmap so you're not guessing at what to do next.

  • Weeks 1–4: Audit your state, map the team, start building trust
  • Weeks 5–8: Deepen understanding, hand off IC work, address structural issues
  • Weeks 9–12: Set direction, establish cadence, build development plans
  • Checkpoint frameworks to assess your progress at each phase

From people who used the playbook

★★★★★
"Andrea helped me move from reacting to thinking structurally. The frameworks gave me a clear way to run my 1:1s and delegate without losing quality. Within a month, I was spending less time fixing work and more time developing my team."
— Senior Manager, LinkedIn
★★★★★
"What stood out was the system. Every conversation had a purpose, every delegation had follow-up. It wasn't motivational advice — it was operational. That shift changed how I approach management entirely."
— Product Manager, GoFundMe
★★★★★
"Thanks for sharing your personal experience of IC-to-manager transition. It was the first time anyone has expressed very accurately the challenges I've experienced after going from techie to management!"
— Director of Software Engineering, CSS Research
★★★★★
"What stood out is how it turns leadership concepts into clear, practical frameworks you can actually use day to day. It really helps bridge the gap between understanding leadership and knowing how to apply it."
— Global Facilitator of Leadership Development, Stryker

Written by someone still actively in the room.

Andrea Aleman
Andrea Aleman
7+ years leading teams Finance · Media · Tech MS Data Analytics Group Manager

I started my career as a senior analyst at one of the world's top investment banks — a pure IC role. When I made the jump to people manager, I did it overnight, without training, without a playbook, and without a single conversation about what leading people actually looks like day to day.

Every framework in this playbook came from working through something the hard way first. Seven years in, I'm a Group Manager leading a technical team right now — not retrospectively, not in theory. The C2P System is what I actually run. This playbook is what I wish someone had handed me on day one.

IC to Manager Transition: Your First 90 Days

Instant PDF download  ·  Works on any device

$27 First-cohort pricing  ·  one-time purchase  ·  price increases as audience grows Get the Playbook →

🔒 If you read it and don't find at least one framework you can apply immediately, email me and I'll refund you. No questions asked.

I'm already past my first 90 days. Is this still relevant?
Yes — the "first 90 days" framing is about a starting point, not a deadline. The foundation this playbook builds applies to any manager in their first 1–5 years. If you're still figuring out what your role actually is, trying to transition off IC work, or building trust with your team, the playbook covers exactly that. Most people who use it are 6–18 months in.
How is this different from the management books I've already read?
Most management books are written retrospectively, for a general audience, designed to feel comprehensive rather than immediately actionable. This playbook is written by someone currently managing a technical team, specifically for technical professionals making the IC-to-manager transition, structured around a single operating system (C2P) that you run this week — not concepts to sit with.
What exactly do I get? Is this a course, a PDF, a template pack?
It's a structured PDF playbook — frameworks and templates embedded throughout. You read it, apply it, and reference it when you hit a specific situation. Built to be used, not just read once.
Why is it $27?
This is first-cohort pricing. I want to get this playbook into the hands of as many new managers as possible while I'm still building Code to People. The price will increase as the audience grows — $27 is where it starts.